SIR MO FARAH
Client
NIKE
Location
LONDON
Year
2023
Jordan was asked by Nike to customise a limited edition pair of Jordan 3's for Sir Mo Farah to celebrate his illustrious career, after the news he was retiring.
The design was created to symbolise some of Mo's incredible moments through his career.
The city skyline was made by merging the major cities in which Mo made his name. The first city, Daegu where he won his first World title, followed by London where he became double Olympic Champion and lastly Rio where he also won double gold.
The instep has flags of both United Kingdom as well as Somalia.
On the sole has his famous Mobot celebration with his name, with additions of his 4 children's names across the midsole and heel.
See it all unfold in the video below. Videography: Bar Studios