EA SPORTS X AJ
11 / 10 / 2019
EA Sports, owned by Electronic Arts, has opened a football pitch to celebrate the launch of new game Fifa 20.
Jordan Dawson helped to create the design along side two-time Heavy-weight Champion of the World Anthony Joshua, who was inspired by his childhood playing street football.
Called the "Lion’s Den", it features two lion heads facing each other on either side of the pitch, camouflage-style walls and a compass marking the four areas of London in each corner.
The five-a-side pitch, located at Power League Shoreditch in London, is open for hire with 250 hours of free playing time donated to the community by EA Sports. It will remain open to the public until summer 2020.
The experience is inspired by the introduction of Volta, a street football variant, to the Fifa franchise.