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FIFA 20 X AJ

Client

EA SPORTS

Location

LONDON

Year

2019

EA Sports, owned by Electronic Arts, has opened a football pitch to celebrate the launch of the video game Fifa 20.

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Jordan Dawson helped to create the design along side two-time Heavy-weight Champion of the World Anthony Joshua, who was inspired by his childhood playing street football.

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Called the "Lion’s Den", it features two lion heads facing each other on either side of the pitch, camouflage-style walls and a compass marking the four areas of London in each corner.

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The five-a-side pitch, located at Power League Shoreditch in London, is open for hire with 250 hours of free playing time donated to the community by EA Sports.

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The experience is inspired by the introduction of Volta, a street football variant, to the Fifa franchise. 

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